4.9/5 from 35,607+ reviews

Research-Backed Skincare for Mature Skin

Our 60-day money-back guarantee stands behind each formula.

    Erase Wrinkles & Restore Youth

    The Complete System for Mature Women’s Skin
    21% off
    The Complete System for Mature Women’s Skin
    Regular price $200 From $159
    Wrinkle Smoothing Night Balm
    Wrinkle Smoothing Night Balm
    From $49
    Anti-Age & Insane Glow Day Balm
    Anti-Age & Insane Glow Day Balm
    From $39
    Magic Revive Eye Balm
    Magic Revive Eye Balm

    Erase dark circles

    Magic Revive Eye Balm

    From $69
    Magic Revive & Glow Day Balm
    Magic Revive & Glow Day Balm
    From $39
    Ultra Cleanse & Revive Face Scrub
    Ultra Cleanse & Revive Face Scrub
    From $49

    Real results from real buyers

    Joan, 64
    reduce lines & wrinkles
    even skintone

    "The picture is proof you product works on my 64 year old face after 2 months use!"

    Karen K.
    even skintone
    instant glow

    "I have some weird sun spots on my face and they have faded in 2 weeks!"

    I have been using these for almost 2 weeks and l'm blown away. I have some weird sun spots on... Read more
    Nicole, 39
    improve skin texture
    smoother skin

    "I can see why Frøya is life changing for so many. Nothing has come close to the results I’m getting."

    SO surprised that this product line is this effective after 3 weeks of use! I’ve tried MANY other natural products... Read more
    Julie S.
    comfort the skin
    calm skin that is itchy and dry

    "For seven years I’ve had this. Tried 3 prescription creams, and 19 lasers treatments. This worked in weeks."

    I used the psoriasis balm as well as a few others. The pain balm also helped with the arthritis. For... Read more
    Camille, 33
    clearer skin
    radiant skin

    "My skin has honestly never looked better! I’ve been telling all my friends and family about it."

    My husband got this for my birthday! I had been talking about wanting to try something new because my skin... Read more
    Marie, 45
    make marks look less obvious
    protect skin

    "I can finally sleep comfortably at night and looks better when I wake up."

    I have been using it for 36 hours since Friday night and there has been a very dramatic improvement so... Read more
    Lisa, 55
    reduce lines & wrinkles
    natural glow

    "I love it. It really works!"

    Hali, 36
    calm redness
    clearer skin

    "After 1 day I saw a significant difference!"

    The puffiness and redness was so much better. After 3 days I saw an even bigger difference and now I’ve... Read more
    Julie G.
    calm skin that is itchy and dry
    comfort the skin

    "Frøya, thank you from the bottom of my heart... You're my hero!"

    Stumbled upon a Froya ad trying to find something to help my 94-year-old mother in law relieve her eczema. Her... Read more
    Sarah C
    relieve itching
    better skin

    "It worked so well that I just placed another order."

    Here are some before and after images from using the hyper fast eczema & psoriasis stopper for 60 days. It... Read more
    Sarah Jane, 47
    calm redness
    clearer skin

    "I went to school for skin care and I did not believe it was even possible to see results that quickly..."

    Normally I would never post a pic without makeup on, because get embarrassed about my hyperpigmentation, but I had to... Read more
    Iriel, 54
    natural glow
    firmer-looking skin

    "I felt confident enough to go out with nothing on my face but Frøya and lip gloss."

    I usually try to take really good care of my skin, however, I also love the sun! When I originally... Read more
    Jessica, 42
    clearer skin
    less irritation

    "I've spent thousands on medical grade creams, toners, etc. and nothing has worked like this before."

    I normally don't give reviews, but I think this product is worth it. I have spent hundreds, if not thousands... Read more
    Jessica T.
    smooth skin
    clearer skin

    “Wow. 20+ years of acne finally calmer and with great ingredients.”

    My skin loves this stuff. Some fine lines a smoother. And my skin looks so even and clear, it's a... Read more
    Kayla C.
    make marks look less obvious

    “Day one vs Day fifty seven - this has really changed my life.”

    I found myself in a histamine overload with my face completely flared. Swollen, scarred and broken out, I thought “why... Read more
    Melissa, 41
    calm redness
    clearer skin

    "Cystic acne: day 1 and day 4!"

    Sarah, 41
    smoother skin
    even skintone

    "I've been using for 4 weeks and I’m LOVING it."

    Different lighting but the results are obvious. I've been using for 4 weeks and i’m LOVING it. Using the Mature... Read more
    Taj, 26
    calm redness
    clearer skin

    "I'm on my 4th night using this and so far I really like it!"

    Sheila, 74
    reduce eyebags
    natural foundation

    "I love how smooth my skin is in the morning!"

    I take very good care of my skin and only use clean products. I was afraid this would make my... Read more
    Nazira B, 27
    clearer skin
    calm redness

    "Cleared up all my active acne breakouts in 17 days."

    I still have scarring of course, but I wasn't expecting that to go away in only 2 weeks so I'm... Read more
    Debbie P.
    soothe & comfort
    feels restored

    "I write this with tears in my eyes. I swear on Odin's eye I have at least 60% less pain."

    I have had two surgeries on my left ankle, with the most recent being in January on 2025. I have... Read more
    Alexandra, 24
    clearer skin
    instant glow

    "Amazed by how amazing my skin looks and feels."

    I've been using your acne system products for about a week now and I am so amazed by how amazing... Read more
    Janice H.
    better skin
    feels restored

    "Cancer sucks, but you guys rock!!"

    I absolutely love these products. I recently had 2 facial surgeries, about 6 weeks apart. They were quite extensive and... Read more
    Kaia, 31
    even skintone
    clearer skin

    "Everything about my skin has improved."

    Have been using the Acne Redness Rosacea tin for a month and everything about my skin has improved. The redness... Read more
    Renee J, 31
    calm redness

    "I will NEVER use anything else!"

    About 2 weeks ish into using the system and only the system. I scrubbed 2-3 days with the powder and... Read more
    Traci R, 36
    instant glow
    tighten skin

    "Only been 2 weeks but I can see a reduction in forehead lines."

    Liking it so far! Only been two weeks but I can see a reduction in forehead lines. I love the... Read more
    Jennifer, 54
    reduce dark circles
    reduce wrinkles

    "I am a customer for life."

    Due to aging my skin has lost elasticity and started to droop around my chin, wrinkles around my eyes and... Read more
    Katie S.

    "My Grandma just called me and asked me if I could order her more because she has never found anything that has worked as well as this."

    I bought this for my 85 year old Grandma for her birthday because she was always in pain with her... Read more
    Ryanne D.

    "Balm eased my husband’s joint pain instantly, helped my back too."

    Froya Organics is the real deal! Balm eased my husband’s joint pain instantly, helped my back too. Skin products worked... Read more
    Charlotte L.

    "I got this for my chronic ankle pain, and it's the only thing that has helped."

    Barbara V. Reviewed 09/27/2024
    Christy C. TikTok post, 01/03/2025
    Candice R. TikTok post, 02/19/2025
    Kylika M. TikTok post, 10/09/2024
    April B. TikTok post, 10/10/2024
    Julie W. TikTok post, 11/12/2024
    Alexandra M. TikTok post, 08/20/2024
    Katie TikTok post, 09/16/2024
    April B TikTok post, 11/15/2024

    Natural Wrinkle Reduction: Your Questions

    Naturally speaking, what reduces wrinkles best?

    Nothing natural beats a simple routine that firms and hydrates while helping guard the skin barrier, with none of the harsh actives that sting mature skin. This full routine for aging skin pulls it off using waterless Arctic balms of organic beeswax and wild botanicals, with no water or fillers.

    A different sign of aging sits behind each step, which means support across your whole face. Firmness, a brighter tone and younger-looking skin come out of a handful of potent balms made for skin past 40.

    Which anti-aging product ranks #1?

    No magic jar exists, and a brand that claims one is overselling. What actually shifts things is a short skin care routine you stick with.

    Hence the collection being a set. Night balm, eye balm, day balm and scrub each take on a separate concern, so support reaches your skin morning and night. No lone anti-aging product can match what they do together.

    In this collection, what is the job of each product?

    One step per balm, and because they are potent, a small fingertip amount is all you need.

    • Wrinkle Smoothing Night Balm is a night balm that floods dry skin with moisture and helps soften fine lines while you sleep.
    • Anti-Age & Insane Glow Day Balm goes on in the morning, loaded with sea buckthorn that feeds skin and lifts your complexion.
    • Magic Revive Eye Balm is an eye-area balm that works on puffiness and the crow’s feet beside your eyes.
    • Magic Revive & Glow Day Balm is the everyday glow balm, soothing for breakout-prone skin, and it evens out skin texture.
    • Ultra Cleanse & Revive Face Scrub is a rice and rose powder scrub, waterless, sweeping off dead skin cells so the balms sink in better.

    Which ingredients work on wrinkles, and why are these any different?

    Retinol, a hyaluronic acid moisturizer for everyday use, a vitamin c serum: that is the usual anti-aging shelf, each built around a single lab active. Those actives do smooth wrinkles, yet on thin or reactive skin they tend to sting.

    Because each balm is built from whole botanicals and natural oils, several actives arrive together and stay gentle.

    • Rosehip and pomegranate carry antioxidants plus natural vitamin A, which back firmness and tone
    • Sea buckthorn brings omega-7 along with 190-plus nutrients, the berry's own vitamin C among them, to help hold off free radical damage
    • Argan oil and vitamin E feed skin and keep it supple
    • Beeswax locks moisture in and helps the barrier hold on to that moisture

    Retinoids and chemical peels force collagen production; antioxidants of this kind back it gently instead. The full range is there for you to browse in our natural skincare for wrinkles.

    What is the right order for the Frøya wrinkle balms?

    Keep the order, one in the morning and one at night. Each layer should be thin, since a small amount covers plenty.

    1. Scrub Use it 2 to 3 times weekly: tip a pinch of the powder onto a dry palm, add water, blend, and massage 1 to 2 full minutes.
    2. Day balm first thing in the morning, layer one.
    3. Eye balm overnight, on the eye area and any fine lines.
    4. Night balm finally, spread across the face at bedtime.

    Massaging softly while each balm goes on lets the oils settle and gives blood circulation a lift.

    Which skin is the Frøya anti aging collection for?

    Every skin tone works, as do nearly all skin types: dry, combination, normal, sensitive. The target reader is a woman of 45 to 75 who wants a natural route to fewer wrinkles and her healthy glow back.

    Let your main worry choose. Lines from smiling or from sleeping point to the night balm; shadows and dark spots, to the eye balm; rough texture, to the scrub. There are more options in our range for older skin.

    What makes firmness fade as we age?

    Collagen output drops with the years while moisture leaves quicker, and the result feels thin and slack. Past the age of 50 a disrupted barrier is the norm, so mature skin runs dry and shows its lines.

    The barrier comes first with these balms, not the forced push on collagen production that strong actives go for. Skin hydration is locked in by plant oils and beeswax, and antioxidants back elastin production, firmness, and a more even look, which softens how lines read over time.

    When should I expect to see a difference?

    The path is usually steady, though it is not identical for everyone. Within the first 1 to 2 weeks many report skin that feels softer and better hydrated; fine lines shift after that.

    Skin texture shifts more deeply over 4 to 8 weeks of use every day. Allow the full 60 days, and have a look at buyers of ours, pictured before and after so you know what to expect.

    Do breakouts, purging, or irritation come with these?

    Nothing here shocks the skin, no retinol and no harsh acids, so purging is rare for most. Stripping is not what the botanicals do; they calm, and irritation stays uncommon.

    A couple of precautions all the same:

    • Patch a little onto the inner arm, then wait out 24 hours
    • Begin at a single daily application, then increase
    • Skip the balms with sweet almond oil if you have a tree nut allergy

    Which of the balms suits your skin? Run through our skin quiz and land on yours.

    Do these mix with acids, retinol, or prescription skincare?

    One routine is how the balms were designed, which is why acids or extra retinol are seldom called for. Blending them with other brands or skincare products is something we advise against.

    On mature skin, a shorter list of products tends to mean steadier skin health and fewer flare-ups. Already on a prescription treatment? Talk to a healthcare professional first.

    Are these for daily use, or do they need cycling?

    Nothing in this line is harsh, so there is no need for rest days; daily is fine. Cycling exists because retinol and strong wrinkle treatments grind the skin down and bring on skin irritation.

    Consistency pays: moisture and firmness hold better the steadier you are, and across your 60 days it is the daily habit that moves things.

    Is sunscreen part of this routine?

    For this to work, daily sunscreen is not required. What we suggest is sun in moderation, which does your skin good, kept sensible and limited, with burning as the thing to avoid.

    Heading out for hours and looking to protect skin? A broad-spectrum mineral-based sunscreen made with natural ingredients is the one to pick. Shade and protective clothing such as long sleeves add extra sun protection against sun damage too.

    Which subscriptions and ways to pay are available?

    Google Pay, Shop Pay, Apple Pay, PayPal, every major credit card and more will go through. Shop Pay also lets you break the payment into installments.

    Any subscription carries a two-order minimum. Where supply is stable, a subscription ships the item monthly, every other month, or once every three months, and an extra discount comes with it.

    What are the shipping and return rules?

    Orders inside the US leave our Florida warehouse and land in 3 to 5 days as a rule; free shipping kicks in over $40. Switzerland, the UK, and the EU run 2 to 7 days, Australia 2 to 5 days. Details are in the full shipping policy for country-level timings.

    Behind every order stands our refund guarantee that runs 60 days. A return window of 30 days from delivery applies, and the item has to come back unused, unopened, in its original packaging.